THE RED LOTUS WEBSITE REDEVELOPMENT PROCESS
DISCOVERY & STRATEGY
Objective Analysis
Begin by understanding the client's goals, target audience, and unique selling propositions.
Competitor Analysis
Evaluate competitors' websites to identify industry standards and opportunities for differentiation.
Define Key Metrics
Establish measurable goals for the redesigned website, such as increased traffic, higher conversion rates, or improved user engagement.
RESEARCH & PLANNING
Audience Research
Conduct in-depth research on the target audience to ensure the redesign caters to their preferences and behaviours.
Technology Assessment
Evaluate the existing technology stack, identifying outdated components and potential improvements.
Content Inventory
Take stock of existing content, identifying what to retain, revise, or create anew.
UI/UX DESIGN
Wireframing
Create wireframes to outline the website's structure, functionality, and user flow.
Prototyping
Develop interactive prototypes for key pages, allowing stakeholders to visualize the user experience.
Visual Design
Craft visually appealing designs aligned with the brand identity, ensuring a seamless and engaging user interface.
DEVELOPMENT & CMS INTEGRATION
Front-end Development
Code the website's front-end, bringing the designs to life and ensuring responsiveness across devices.
Backend Development
Implement robust back-end functionality, including database integration, CMS setup, and e-commerce solutions if applicable.
Content Migration
Migrate and optimize existing content while incorporating new elements seamlessly.
SEO INTEGRATION
Keyword Research
Identify relevant keywords to optimize website content for search engines.
On-Page SEO
Implement on-page SEO elements, including meta tags, alt attributes, and keyword-rich content.
Technical SEO
Address technical aspects such as site speed, mobile-friendliness, and URL structure for improved search engine rankings.
TESTING
Usability Testing
Conduct extensive usability testing to identify and resolve any user experience issues.
Cross-Browser Testing
Ensure consistent functionality and appearance across various web browsers.
Mobile Responsiveness
Verify that the website performs seamlessly on different devices through rigorous mobile testing.
LAUNCH & DEPLOYMENT
Quality Assurance
Perform final checks to ensure all elements are functioning correctly and the website meets performance standards.
Deployment Plan
Develop a detailed plan for the website's launch, considering factors like timing, communication, and backup protocols.
Launch and Monitoring
Execute the launch plan and closely monitor the website's performance in the initial post-launch period.
POST-LAUNCH OPTIMIZATION
Analytics Setup
Implement robust analytics tools to track website performance and user behavior.
Continuous Improvement
Regularly analyze data to identify areas for improvement, implementing updates and enhancements as needed.
Training and Documentation
Provide necessary training and documentation to empower the client's team to manage and update the website effectively.
MAINTENANCE & SUPPORT
Ongoing Support & Setup
Offer continuous support for technical issues, updates, and improvements.
Security Updates
Regularly assess and update security measures to protect against emerging threats.
Feedback Loop
Establish a feedback loop for continuous communication, ensuring the website evolves to meet changing business needs.