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THE RED LOTUS WEBSITE REDEVELOPMENT PROCESS

DISCOVERY & STRATEGY

Objective Analysis

Begin by understanding the client's goals, target audience, and unique selling propositions.

Competitor Analysis

Evaluate competitors' websites to identify industry standards and opportunities for differentiation.

Define Key Metrics 

Establish measurable goals for the redesigned website, such as increased traffic, higher conversion rates, or improved user engagement.

RESEARCH & PLANNING

Audience Research

Conduct in-depth research on the target audience to ensure the redesign caters to their preferences and behaviours.

Technology Assessment

Evaluate the existing technology stack, identifying outdated components and potential improvements.

Content Inventory

Take stock of existing content, identifying what to retain, revise, or create anew.

UI/UX DESIGN

Wireframing

Create wireframes to outline the website's structure, functionality, and user flow.

Prototyping

Develop interactive prototypes for key pages, allowing stakeholders to visualize the user experience.

Visual Design

Craft visually appealing designs aligned with the brand identity, ensuring a seamless and engaging user interface.

DEVELOPMENT & CMS INTEGRATION 

Front-end Development

Code the website's front-end, bringing the designs to life and ensuring responsiveness across devices.

Backend Development

Implement robust back-end functionality, including database integration, CMS setup, and e-commerce solutions if applicable.

Content Migration

Migrate and optimize existing content while incorporating new elements seamlessly.

SEO INTEGRATION

Keyword Research

Identify relevant keywords to optimize website content for search engines.

On-Page SEO

Implement on-page SEO elements, including meta tags, alt attributes, and keyword-rich content.

Technical SEO

Address technical aspects such as site speed, mobile-friendliness, and URL structure for improved search engine rankings.

TESTING

Usability Testing

Conduct extensive usability testing to identify and resolve any user experience issues.

Cross-Browser Testing

Ensure consistent functionality and appearance across various web browsers.

Mobile Responsiveness

Verify that the website performs seamlessly on different devices through rigorous mobile testing.

LAUNCH & DEPLOYMENT

Quality Assurance 

Perform final checks to ensure all elements are functioning correctly and the website meets performance standards.

Deployment Plan

Develop a detailed plan for the website's launch, considering factors like timing, communication, and backup protocols.

Launch and Monitoring

Execute the launch plan and closely monitor the website's performance in the initial post-launch period.

POST-LAUNCH OPTIMIZATION

Analytics Setup

Implement robust analytics tools to track website performance and user behavior.

Continuous Improvement

Regularly analyze data to identify areas for improvement, implementing updates and enhancements as needed.

Training and Documentation

Provide necessary training and documentation to empower the client's team to manage and update the website effectively.

MAINTENANCE & SUPPORT 

Ongoing Support & Setup

Offer continuous support for technical issues, updates, and improvements.

Security Updates

Regularly assess and update security measures to protect against emerging threats.

Feedback Loop

Establish a feedback loop for continuous communication, ensuring the website evolves to meet changing business needs.

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